In PLUS Supermarkets, people were able collect Marvel characters and unlock online adventures
PLUS Supermarkets and Marvel Comics launched a campaign to collect Marvel characters to promote The Avengers movie. Every character came with a code that could be filled out in our platform. With that code, kids could unlock a superhero adventure where they play the starring role in their own story. This personal adventure could be shared with friends and printed into a Newspaper reporting on the user's heroic deeds.
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